February 22, 2026
The Indian spice brands that perform best for importers combine brand recognition, distribution depth and pack consistency. MDH, Everest and Catch lead the pack across most international markets.
MDH is strongest in North America and the GCC, particularly for blends like Deggi Mirch, Chunky Chat Masala and Garam Masala.
Everest is dominant in Europe and the UK with Garam Masala, Tikka Masala and Pav Bhaji Masala.
Catch is a growing favorite in Australia and New Zealand with its hygienic premium positioning.