January 5, 2026
The sourcing playbook for Indian FMCG starts with picking the right partner. Look for an exporter with direct brand relationships (no grey market), category depth and proven export documentation experience.
Build a target SKU list by destination market, set realistic MOQs and align on packaging early. Use mixed containers to broaden range and FCLs for high-velocity SKUs.
Insist on pre-dispatch quality inspection — packaging integrity, batch codes, shelf life and labelling compliance — to avoid customs and shelf issues at destination.